We may not have the instant name recognition of a global agency brand, but we believe that small and perfectly formed is the way to go for personalised, proactive and profitable communications.

We work with a select but savvy portfolio of clients who are equally passionate about their businesses, and we make a point of stripping away the unnecessary onion skin layers of PR mystique in favour of a practical yet creative approach.

Claire’s hands-on experience as an editor/journalist, copywriter and communications specialist allows us to offer an holistic menu of complementary services to deliver 360° perspective.

Brand positioning and awareness
In the battle of the brands, and a fast-moving marketplace, it is essential to create the right image and messaging from day one. We work together with your team to set the tone and agenda for effective strategic communications activities designed to make you stand out from the pack, whether it’s a launch, rebrand or refresher campaign.

Copywriting and editing
The persuasive power of a sharp, targeted piece of written or spoken communication is undeniable. A corporate brochure, website or radio advertising campaign is often the first exposure to a brand, and leaves a lasting impression. We admit to being complete word nerds, and love nothing more than the challenge of taking on a multi-layered client brief and delivering first-rate, memorable copy.

Media relations
With extensive PR and journalism experience, we know what you want to say and what the media want to hear, enabling us to produce targeted releases, editorial hooks and user-friendly press and information toolkits. Online and social media form an integral part of any communications strategy we deliver. We also make it a point to get to know key media contacts and nurture ongoing relationships, so that the right message reaches the right outlet, and quality coverage is the end result.

Media training and crisis management
We can assist clients in refining their own media handling capabilities as well as developing new talent through on-site media training workshops. In addition to our own resources, we work with a number of third party experts who specialise in broadcast media training and presentation skills. We are also there to develop processes to guide you through any unforeseen crisis situation, with brand damage limitation our number one priority.

Strategic partnerships
Together with our talented pool of third party resources, we transform on-paper plans into tangible action, from focus group moderation and product photoshoots, to full-scale events with that unique wow factor.

Freelance journalism commissions
Claire also works as a freelance writer covering lifestyle and business features for a number of local, regional and international publications and websites.